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How to Get the Best Out of Your Retail Team

It’s hard to build a successful “team.” And make sure you consider that word carefully!

A “team” doesn’t just refer to the people you work with. If that’s what the word means to you, then you have a team achieving sub-standard performance.

Rather, a true team is a group of people who work together to achieve a common goal and higher performance they couldn’t otherwise on their own. Now, it’s hard to accomplish this in real life because you have so many different people with conflicting personalities. But, to get your business to the top, you must make it happen. So, you’re wise to constantly struggle and strive to create truly successful teams.

In retail, whether you’re referring to your pick and pack team, customer service (either on the floor or online), or your associates on the floor, how do you get the best out of them?

Here’s some tips:

  1. Create a System for Hiring the Right People

    Different personalities thrive in various workplace cultures. If you haven’t identified who fits in your workplace, it’s time to do so. Once you know, then you can systematically hire more people who will also succeed.If somebody doesn’t fit, you simply let them go. This sounds so simple, but practically speaking, it doesn’t happen at many companies.
  2. Employees Need Positive Recognition

    According to a recent Gallup poll, just 30% of American employees said they got positive recognition in the past 7 days.Gallup predicts if that number doubled to 60%, organizations could realize a 24% improvement in quality, 27% reduction in absenteeism, and 10% reduction in stolen office supplies.

    It’s so easy to fall into the trap of pointing out where your employees are wrong and how they need to improve.

    But remember that’s only part of the recipe for success. If it’s the only approach you use, you run down workplace morale.

    Make it a point to include positive workplace recognition, while also avoiding perceived favoritism.

  3. Hire for Attitude and Train for Skill

    You’ll certainly come across many employees with plenty of competence for the position you need filled.Bruce Nordstrom once said, ”We can hire nice people and teach them to sell, but we can’t hire salespeople and teach them to be nice.”

Of course, ideally you’ll want both. But, if you want to consistently perform well, always go with cooperative, willing-to-learn employees who respect your company, rather than competent employees who selfishly put themselves first. You might even consider interviewing multiple prospects at once to see how they interact with others so you get a sense of their attitude.

Of course, there’s much more to creating an all-star retail team. But for now, you have a solid foundation to work from.